In a study, Nielsen has confirmed on their site that there is a correlation between a TV show rating and the corresponding buzz on Twitter.
According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012.
80% of U.S. tablet and smartphone owners who watch TV use their device while watching at least several times a month. 40% of U.S. tablet and smartphone users visit a social network while watching TV.
According to the study, for premiere episodes
The “Nielsen Twitter TV Rating” for the U.S. market are the first-ever syndicated-standard metric around the reach of the TV conversation on Twitter. The ratings are slated for commercial availability at the start of the Fall 2013 TV season.
Related links Study details
Also Read
Nielsen is Dead
The fourth season of "Community" which ranked 193rd as per Nielsen ratings. However, in February "Community" spawned 2 worldwide trending topics on Twitter which no other show had accomplished.
Twitter announces Amplify for TV advertisers
TV ad targeting enables marketers to engage directly with people on Twitter who have been exposed to their ads on TV. Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable, while making it easy for marketers to run always-on Twitter campaigns that complement and amplify their TV creative.
According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012.
80% of U.S. tablet and smartphone owners who watch TV use their device while watching at least several times a month. 40% of U.S. tablet and smartphone users visit a social network while watching TV.
According to the study, for premiere episodes
- an 8.5% increase in Twitter volume is associated with a 1% increase in TV program ratings for 18-34 year olds.
- Additionally, a 14.0% increase in Twitter volume is associated with a 1% increase in TV program ratings for 35-49 year olds, reflecting a stronger relationship between Twitter and TV for younger audiences.
- An increase in Twitter volume of 4.2% and 8.4% is associated with a 1% increase in ratings for 18-34 year olds and 35-49 year olds, respectively.
- Moreover, by midseason Twitter was responsible for more of the variance in ratings for 18-34 year olds than advertising spend.
The “Nielsen Twitter TV Rating” for the U.S. market are the first-ever syndicated-standard metric around the reach of the TV conversation on Twitter. The ratings are slated for commercial availability at the start of the Fall 2013 TV season.
Related links Study details
Also Read
Nielsen is Dead
The fourth season of "Community" which ranked 193rd as per Nielsen ratings. However, in February "Community" spawned 2 worldwide trending topics on Twitter which no other show had accomplished.
Twitter announces Amplify for TV advertisers
TV ad targeting enables marketers to engage directly with people on Twitter who have been exposed to their ads on TV. Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable, while making it easy for marketers to run always-on Twitter campaigns that complement and amplify their TV creative.
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