Tuesday, September 23, 2014

Brand Impact of the Deepika Padukone - TOI spat in Infographic

Friday, February 14, 2014

News channels and Social Media - a presentation at the Youth Marketing Forum

A presentation that I made at the Youth Marketing Forum in Mumbai on 13th Feb 2014

Monday, August 12, 2013

#ABPNews trends on twitter for 2 days

#ABPNews trends on twitter for 2 days : 10th & 11th August 2013, riding on its Shekhar Kapur hosted top programme Pradhanmantri.

#abpnews trends on twitter#abp news trends on twitter

  11th August

10th August

Source : Trendinalia

Thursday, July 25, 2013

Google Chromecast - Future of TV?

Google today announced the launch of Chromecast, a small dongle which connects to the HDMI port of your TV. One can broadcast content from any mobile device to the Television using Chromecast. The product is available for $35 from Amazon with 3 months of Netflix included.

The dongle needs to be connected to a HDTV and then connected to your Wifi router. You can then send videos and more from your smart phone :Android, IOS, Windows, Tablet or Laptop to your TV with the press of a button.

How to Cast

The official website is here
Other interesting articles to read

Google’s Chromecast Shows The World Isn’t Ready For Truly Smart TV
Airplay vs Chromecast comparison by The Verge
Chromecast, Simply and Cheaply, Flings Web Video to TVs - Nytimes

Buy from Amazon

Tuesday, July 16, 2013

#Pradhanmantri rules Social Media - an ABP News initiative

Pradhanmantri show presented by Shekhar Kapur on ABP News

PradhanMantri, a unique show was launched by ABP News with a BANG on 13th of July, 2013. The show is presented by Shekhar Kapur, a critically acclaimed film director, producer and actor who has directed academy award winning film Elizabeth.

An opinion driven activity was launched on Twitter and Facebook with the tag #PradhanMantri on 13th and 14th of July. 

Pradhanmantri , ABP News programme with Shekhar Kapur activation on Twitter

The activation was so popular that #Pradhanmantri trended on Twitter for the next 4 days.

Pradhanmantri programme by ABP News presented by Shekhar Kapur Trending on Twitter

The programme has been very well received with Rave reviews on Social Media.

People commented on Twitter and Facebook about the quality of programming and received the show very well.

Rave reviews and positive feedback of ABP News' Pradhanmantri show presented by Shekhar Kapur on Social Media sites Facebook and Twitter

 The online activity generated more than 4 million impressions with a collective reach of more than a million. source: www.keyhole.co 

keyhole.co social tracking report of ABP News' Pradhanmantri show presented by Shekhar Kapur

You can watch the first episode on Youtube


Thursday, June 20, 2013

#ABPSearch - Missing in Uttarakhand

We have started an initiative on Social media to help trace friends and relatives who are lost in the hills of Himachal Pradesh and Uttarakhand.

Please share this on Social media and other platforms to help people trace their relatives. Don't forget to tag #Uttarakhand #U'khand #MissinginUkhand

Visit the following link to upload uttarakhand.abpnews.in . The form is also embedded below

By Ramakrishnan Laxman

Wednesday, June 19, 2013

#AakhriTaar - Last Telegram

With the announcement last week of the impending demise of the 163 year old Telegram service in India (on July 15th), my digital team has come up with an initiative called #AakhriTaar emphasizing this moment in History and exhorting people to make use of this opportunity to send a telegram, probably their first and last before it is discontinued. A once in a lifetime experience never to be seen again.

You can find more about it on
FB - www.facebook.com/aakhritaar
Twitter -www.twitter.com/aakhritaar
also on Vine - https://vine.co/v/hBPOHAjKvYv

On Vine

By Ramakrishnan Laxman